BABE Makes Waves in Beach Town Takeover
Client Challenge
BABE, a trend-setting canned wine brand, set its sights on capturing the attention of the coveted college and LGBTQ demographics. Their goal was to enhance brand awareness and establish market dominance by staging a two-week beach towntakover.
Brand Emotion Solution
hrough our specialized knowledge and skilled field staff, Brand Emotion created a strategic campaign that included distributing 4,000 branded gift bags, organizing 12 special events, and conducting 20 off-site sampling events. We also secured menu placements, additional store buy-ins, and strategically placed products throughout our initiatives. Social media played a crucial role, with high engagement and buzz generated through carefully crafted content and interactions. As a final touch, the town was painted pink, leaving an indelible visual impression that symbolized the brand’s presence.
Success Story
The BABE & Brand Emotion Beachtown takeover resulted in quantifiable success. Within a year, their expanded reach and brand awareness attracted the attention of industry giant Anheuser-Busch, ultimately leading to the acquisition of the company. This impressive achievement demonstrated the effectiveness of the campaign in establishing brand dominance and capturing a unique and diverse demographic.