Overcoming Inventory and Distribution Challenges with NJOY
Client Challenge
NJOY, a prominent e-cigarette and vaping brand, faced two significant challenges: ongoing stock issues and difficulties in signage distribution. These challenges resulted in inventory inaccuracies, frequent out-of-stock situations, delayed shipments, and ineffective placement of signage at retail stores.
Brand Emotion Solution
The Brand Emotion team deloyed to address these issues in merchandising and point-of-sale (POS) installations. Our dedicated field representatives conducted inventory audits, ensuring accurate stock management, and efficiently delivered stratgically placed NJOY signage in optimal locations for maximum visibility.
Success Story
Through the diligent efforts of the Brand Emotion team, inventory audits successfully rectified stock issues, leading to improved availability of NJOY products in store. The implementation of efficient stock management practices minimized out-of-stock situations and ensured timely replenishment. Also, Brand Emotion’s proactive approach to signage distribution resulted in the successful delivery and strategic placement of NJOY visuals to 15,000 7-11s and Circle K stores across 22 states.