Expending Opportunities for TripAdvisor in the post-COVID Landscape
Client Challenge
Tripadvisor faced a pressing issue as their retail storefront decals in major cities across the United States had succumbed to weathering and required a much-needed refresh and replacement. Complicating matters further, the aftermath of the COVID-19 pandemic brought about a significant turnover of businesses, making it challenging to maintain accuracy within the Tripadvisor network. Additionally, logistical and efficiency hurdles impeded the productivity of field staff.
Brand Emotion Solution
The Brand Emotion Team seized these challenges as opportunities to showcase their expertise and efficiency. By implementing a dynamic strategy, field representatives were empowered to provide real-time feedback for each location, ensuring precise data and a placing tens of thousand decals. This personal outreach also forged valuable relationships with small businesses, emproved the precision of Tripadvisor’s network details and demographics, boosted brand awareness, and identified prime real estate opportunities in key markets.
Success Story
In just two months, a Brand Emotion team of 50 placed 25,000 storefront decals in 7 major markets! Our creative prowess, meticulous execution, and strategic approach revitalized Tripadvisor’s retail storefront decal campaign, breathing new life into their network coverage and visibility. We not only achieved a remarkable goal, but also contributed to the growth and success of the overall company, solidifying their position as an industry leader in experiential marketing.