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Cultivating the Essence of New England Wine with Gooseneck

Client Challenge

Gooseneck Vineyards, a small woman-owned wine brand inspired by the charm of New England, faced the daunting task of establishing brand awareness and competing with larger players on the shelves of Northeast’s largest retailers. Despite their exceptional wine offerings, they struggled to capture the attention of consumers in a highly competitive market dominated at large well-established retailers like Kappys, Publix, and Total Wine.

Brand Emotion Solution

The Brand Emotion team sprung into action, creating and training a team of passionate Brand Ambassadors.

  • Hiring of Brand Ambassadors: Brand Emotion carefully selected individuals who possessed a deep appreciation for wine, an understanding of the New England lifestyle, and the ability to connect with people, effectively conveying the brand’s values to consumers.
  • All Ambassadors underwent comprehensive training, which included the winemaking process and unique brand attributes. This ensured they were confident communicating the brand’s story and engaging consumers with authenticity and expertise.
  • The brand Ambassadors played a pivotal role in executing the one-and-off premise sampling events, including sharing tasting notes and food pairings. Their genuine passion for the product cemented a positive, lasting impression of Gooseneck Vineyards.

Success Story

We are proud to report the Brand Ambassadors became the driving force behind Gooseneck Vineyards’ successful promotional events, increasing brand awareness and fostering consumer loyalty.