Expanding Healthcare Access with GoodRX
Client Challenge
GoodRX, a leading healthcare technology company, sought to enhance its network participation and amplify patient savings by strategically engaging medical offices. The objective was to provide medical professionals with a complimentary set of discount card displays and educate them about the extensive low-cost savings that could be offered to their patients. While GoodRX possessed a robust network, reaching out to medical offices and creating awareness about the benefits of their free ID cards required a concerted effort.
Brand Emotion Solution
GoodRX, a leading healthcare technology company, sought to enhance its network participation and amplify patient savings by strategically engaging medical offices. The objective was to provide medical professionals with a complimentary set of discount card displays and educate them about the extensive low-cost savings that could be offered to their patients. While GoodRX possessed a robust network, reaching out to medical offices and creating awareness about the benefits of their free ID cards required a concerted effort.
Success Story
GoodRX’s campaign to expand network participation and improve patient savings yielded significant results. By the end of the four-phase initiative, the company successfully established its presence in all 27 markets, securing placement of the discount card displays in a remarkable 40,000 medical locations. This accomplishment not only expanded GoodRX’s network reach but also provided medical offices with a valuable tool to enhance patient experience and affordability.